MOTION GRAPHICS / UI / EXPERIENCE

Ashling Partners

Ashling Partners—one of the largest intelligent automation (IA) service providers in North America—they partnered with SmartBug to elevate their conference presence and drive MQL growth. As lead designer, I created multiple UI landing pages, animated JSON characters and scenes, designed event signage, and built a polished slide deck.

    • Designed multiple UI landing pages to support Ashling Partners’ conference and MQL initiatives.

    • Created animated JSON characters and motion scenes for digital and event use.

    • Designed event signage and environmental graphics for a cohesive conference presence.

    • Built a polished, presentation-ready slide deck aligned with brand and campaign goals.

    • Translating complex intelligent-automation concepts into clear, visually engaging assets.

    • Ensuring visual consistency across UI pages, animations, signage, and presentation materials.

    • Meeting aggressive timelines while maintaining high design quality.

    • Balancing brand standards with the need for fresh, conference-ready creative.

    • Delivered a creative digital experience that transformed a static trade show booth into an interactive engagement platform — resulting in 7× more booth visitors year-over-year and significantly stronger event presence.

    • Drove 183 new marketing-qualified leads (MQLs) at a major industry conference through a tailored QR-based lead capture journey, setting up post-event workflows for sustained engagement.

    • Enabled 18 high-value demo requests by strategically integrating personalized follow-up offers, turning in-person interest into deeper sales conversations.

    • Work recognized with a HubSpot Impact Award for Platform Excellence, validating the effectiveness of strategy-led design in driving measurable client results.

7X

Number Of People Who Stopped By Their Booth YoY

183

New MQLs from the conference

18

Demo requests after
the conference

Create Interactive Design

To get fast-tracked to all four stamps, users could stop by and scan the QR code at their main booth (“Base Camp”).

As soon as an attendee checked in from a QR code, the journey primarily took place in HubSpot’s Marketing Hub.

“The last-minute change to have contacts upgrade to first class worked out well. We were able to highlight to our sales team the first contacts to prioritize reaching out to following the event.”

Mike DeLeonardis, Chief Growth Officer

QR code made, specifically, for Ashling Partners at Forward 5

Animation Engagement

We included Lottie animations on all 5 Landing pages for the conference website to enhance user engagement and provide a dynamic visual experience to enhance the overall experience and memorability for the Ashling Partners brand.

See examples below:

Animated Email Hero’s

Animated Lottie Files

To learn more about the success of this campaign, please follow the link to the SmartBug Media website

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