Tailored by Taylor
VISUAL IDENTITYTailored by Taylor is an emerging fashion brand based in Portland, Oregon, and my role was to develop a distinctive visual identity that set the company apart from traditional industry conventions. Rather than relying on familiar monograms or standard wordmarks, I created an original brand mark that reflects the brand’s individuality and modern approach to fashion. Alongside the logo, I developed a cohesive brand strategy and a detailed set of guidelines to ensure consistency across all future applications.
-
I developed a distinctive visual identity for Tailored by Taylor, crafting a logo that intentionally departed from traditional fashion conventions such as monograms and minimal wordmarks.
I built a full brand system, including typography, color direction, and usage guidelines, ensuring the startup had a cohesive foundation for future growth.
I established a clear brand strategy that aligned the company’s creative vision with its business goals, helping the founder articulate what sets the label apart in Portland’s competitive fashion landscape.
-
Breaking away from predictable fashion-industry tropes while still creating a mark that felt refined, versatile, and authentic to the brand’s personality.
Communicating a strong visual identity for a startup with limited assets, requiring the logo and brand system to work across many applications from digital to packaging.
Balancing innovative design with long-term usability, ensuring the brand would scale as the company expanded beyond its initial offerings.
-
Created a memorable, modern identity that stands out in a crowded fashion market.
Built a flexible brand system that supports both storytelling and product presentation.
Provide Tailored by Taylor with a visual foundation strong enough to grow and scale with the business over time.
