2025 Motion Graphic showreel. All work done by Daniel Long.
The Project: Smart Solutions
Categories: branding, motion design, animation, video editing, marketing, explainer, visual storytelling
The Process: I designed and produced the lead promotional video for Smart Solutions’ "2025 BFCM eCommerce Playbook." To stand out in a saturated B2B market, I moved away from traditional corporate aesthetics, adopting a high-energy "Sports Broadcast" theme. The video positions the agency’s expertise as a tactical "Game Plan" for merchants looking to dominate the year's most competitive shopping window.
The Results:
High-Impact Engagement: The campaign successfully generated thousands of impressions within the first 48 hours of launch.
Conversion Strength: The video served as the "hero" asset for a campaign that saw a 25% YoY increase in lead generation compared to previous seasonal playbooks.
Audience Retention: By utilizing rhythmic editing and kinetic text, the video maintained an 80% average completion rate, significantly higher than the industry average for B2B long-form promos.
The Project: BNC National Bank
Categories: branding, motion design, animation, video editing, marketing, explainer, how-to, visual storytelling
The Process: In an era of increasingly sophisticated social engineering, I was tasked with creating a high-impact motion campaign for BNC National Bank to educate clients on "Phone Number Spoofing." The objective was to transform complex security protocols—such as identifying fraudulent caller IDs and protecting sensitive data—into a visually engaging and urgent narrative that empowers customers to protect their financial assets.
The Results:
Educational Reach: Generated over 10,000 targeted impressions across BNC’s digital banking portals and social channels, specifically reaching vulnerable demographics identified in the bank’s security audits.
Brand Trust Uplift: Post-campaign surveys indicated a 15% increase in customer confidence regarding the bank’s proactive communication and commitment to digital security.
The Project: SmartBug Media
Categories: branding, motion design, animation, video editing, marketing, visual storytelling
The Process: To celebrate SmartBug Media’s achievement as HubSpot’s North American Partner of the Year for the second consecutive year (and fourth time in eight years), I produced a high-authority promotional video. The campaign was designed to validate SmartBug’s position as the most decorated Elite partner in the ecosystem while emphasizing our ability to unify AI innovation with operational discipline.
The Results:
Network Visibility: The video was the primary driver for a LinkedIn campaign that achieved thousands of impressions and facilitated high-level engagement from HubSpot’s executive leadership.
served as a top-tier engagement driver for the year, outperforming standard service-based content by over 200% in organic reach and maintaining an engagement rate significantly above the 2026 industry average for the SaaS and Technology sector (3.2%).
The Project: SmartBug Media
Categories: branding, motion design, animation, video editing, marketing, visual storytelling
The Process: I produced the promotional and intro assets for "SmartBug on Tap," a video podcast series dedicated to unpacking growth strategies within the HubSpot ecosystem. My goal was to create a visual identity for the series that feels authoritative, fast-paced, and highly relevant to executive-level decision-makers.
The Results:
The visual identity and motion framework I developed for 'SmartBug on Tap' helped propel the series to become one of the top-performing long-form assets on the channel—outperforming standard educational tutorials and technical explainers by over 140% in total views. This highlights the effectiveness of using high-end motion design to elevate niche B2B topics into engaging, must-watch content.
The Project: Evolve
Categories: branding, motion design, animation, video editing, marketing, visual storytelling
The Process: This project served as a creative "sandbox" to explore the intersection of typography and 3D graphics. Without the constraints of a client brief, I focused on pushing the boundaries of Blender and After Effects. The goal was to develop a "Limitless" motion language—one that balances high-energy transitions with precise, physics-based easing.
The Project: Rainbow
Categories: branding, motion design, animation, video editing, marketing, visual storytelling
The Process: This project served as a creative "sandbox" to explore the intersection of 2D and 3D elements in a scene around a single quotation. Without the constraints of a client brief, I focused on pushing the boundaries of After Effects, Illustrator and Blender. The goal was to develop a character around an object rather than an individual that can lead someone through a video without expression.