I developed a distinctive visual identity for Tailored by Taylor, crafting a logo that intentionally departed from traditional fashion conventions such as monograms and minimal wordmarks.

I built a full brand system, including typography, color direction, and usage guidelines, ensuring the startup had a cohesive foundation for future growth.

I established a clear brand strategy that aligned the company’s creative vision with its business goals, helping the founder articulate what sets the label apart in Portland’s competitive fashion landscape.

Breaking away from predictable fashion-industry tropes while still creating a mark that felt refined, versatile, and authentic to the brand’s personality.

Communicating a strong visual identity for a startup with limited assets, requiring the logo and brand system to work across many applications from digital to packaging.

Balancing innovative design with long-term usability, ensuring the brand would scale as the company expanded beyond its initial offerings.

Create a memorable, modern identity that stands out in a crowded fashion market.

Build a flexible brand system that supports both storytelling and product presentation.

Provide Tailored by Taylor with a visual foundation strong enough to grow with the business over time.