Tailored by Taylor
LOGO I BRANDTailored by Taylor is a small fashion business located in Portland, OR. I was responsible for creating a unique mark that broke traditional fashion logo convention of monograms and wordmarks, as well as, developing a brand strategy and guideline.
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For this project, I was tasked with designing the final logo option, creating the presentation for the client, and making the brand guidelines.
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Create a new logo mark and branding system that helps attract a narrow audience of 18-30-year-olds.
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Create a timeless mark that outlines what the company’s mission is about and attracts the correct audience to the brand.
