RMG Zone
VISUAL IDENTITY / EXPERIENCEAs the designer, I was responsible for developing a refreshed visual identity and booth experience for Rotomachinery Group—translating their decades of industrial expertise into clear, modern design. This included creating an updated logo system, defining the brand’s visual language, and designing a booth that showcased their machines, services, and innovations in a way that was visually cohesive, engaging, and easy for attendees to understand at a glance.
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I developed a new brand identity for Rotomachinery Group, including logo, typography, color scheme, and visual tone to reflect their 50+ years of industrial leadership.
I designed and laid out their conference-booth concept, ensuring the booth communicated their core values: high-quality rotational molding machines, engineering excellence, and global presence.
I created graphics, signage and visual assets for the booth that highlight their product range — from independent-arm machines to large-scale Rock & Roll HRM machines — helping attendees quickly understand their capabilities.
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Translating a long-standing industrial legacy into a modern, fresh visual identity without losing brand history or appearing clichéd.
Designing booth graphics that simplify complex machinery and technical info into clear, engaging visuals that resonate at a glance.
Ensuring cohesion between the brand identity (logo, colors, typography) and practical signage/booth design under tight constraints (space, visibility, readability, production limitations).
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Reinforce Rotomachinery Group’s reputation as an industry leader and innovator in rotational molding.
Create a booth experience that communicates professionalism, engineering excellence, and global industrial scale.
Make the brand and booth visually memorable so potential clients instantly associate Rotomachinery with reliability, quality and technical sophistication.
Before
After
Booth Design
Designing the booth for Rotomachinery at the K Show in Düsseldorf meant turning their space into an immersive “RMG Zone” that captured the company’s innovation and engineering strength. From a design perspective, my focus was creating clear engagement moments—QR-driven touchpoints for product insights, guided prompts to explore the new RMG Steward platform, and spatial cues that encouraged visitors to move deeper into the booth. Every visual, layout choice, and interaction was built to spark curiosity, simplify complex technology, and connect attendees directly with Rotomachinery’s future-facing capabilities.
Left Panels
Right Panels
