914 Rubber
LOGO I BRAND I ILLUSTRATION914 Rubber is a specialty automotive repair and parts company in Hillsboro, Oregon, focused exclusively on Porsche 914 models. They approached me to modernize their logo and refresh their brand identity across print and digital touchpoints. My role was to evolve their long-standing visual presence into a cleaner, more cohesive system that better reflects their technical expertise and the precision of the classic Porsche community.
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I redesigned the 914 Rubber logo to create a more contemporary and scalable mark that still honored the heritage of the Porsche 914.
I developed an updated visual identity system, including typography, color palette, and branding guidelines for consistent use.
I produced branded assets for both print and digital applications, ensuring the new identity translated cleanly across business cards, signage, packaging, and online platforms.
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Updating a legacy brand with a loyal niche audience while maintaining the spirit and authenticity associated with classic Porsche culture.
Ensuring the logo worked across a wide range of physical and digital automotive-related materials, from small parts packaging to workshop signage.
Balancing modern design expectations with the mechanical, vintage character of the 914 automotive community.
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Create a refreshed brand identity that feels modern, trustworthy, and aligned with the precision of the Porsche 914 market.
Improve consistency and recognizability across all brand touchpoints.
Strengthen the company’s visual presence to better support future growth, both online and in-service-based automotive environments.
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